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Behavioral Insights WASH

A look at the digital Swachhta Pledge design

We focus on the Swachhta Pledge related to boosting cleanliness and hygiene linked to WASH as a Micro-case to delve on user experience and behavioral inputs to its design.

Categories
Behavioral Insights WASH

The decision to wash hands could be partly related simply to wash basins

The decision to wash hands before food might be simple but of a huge importance across the world and India. We conducted a pilot field study to glean hand washing behavior.