• A look at the digital Swachhta Pledge design

    We focus on the Swachhta Pledge related to boosting cleanliness and hygiene linked to WASH as a Micro-case to delve on user experience and behavioral inputs to its design.

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  • Judgments about the acceptability of water for religious use after potential scientific treatment

    In light of the complex cultures and religious practices, our concept of scientific contagion bears special relevance in cautiously expanding potential scientific treatment of water used in religious practices. We need to think not just about using advanced water technology for cleaning water but more about public judgments.

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  • The decision to wash hands could be partly related simply to wash basins

    The decision to wash hands before food might be simple but of a huge importance across the world and India. We conducted a pilot field study to glean hand washing behavior.

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