Behavioral Insights WASH

A look at the digital Swachhta Pledge design

We focus on the Swachhta Pledge related to boosting cleanliness and hygiene linked to WASH as a Micro-case to delve on user experience and behavioral inputs to its design.

Judgments and Decisions Research

Judgments about the acceptability of water for religious use after potential scientific treatment

In light of the complex cultures and religious practices, our concept of scientific contagion bears special relevance in cautiously expanding potential scientific treatment of water used in religious practices. We need to think not just about using advanced water technology for cleaning water but more about public judgments.